BBABachelor of Business Administration

Introduction to management principles and functions.

Mathematics applied to business problems.

Microeconomic and macroeconomic concepts for business.

Accounting fundamentals and financial statement preparation.

Communication skills for business contexts.

Basic computer skills and MS Office applications.

Environmental awareness and sustainability for business students.

Behaviour of individuals and groups in organisations.

Cost concepts, costing methods and cost control.

Indian business law and commercial legislation.

Fundamentals of marketing and consumer behaviour.

Statistical methods for managerial decision making.

Basics of e-commerce, digital payments and online business.

HRM fundamentals and people management practices.

Basics of financial management and capital decisions.

Production planning, quality and operations management.

Research methods for business and management studies.

Retail formats, store operations and retail technology.

Labour law framework and workplace relations.

Accounting information for managerial decision making.

Starting and managing a business venture.

Global business environment and international trade.

Understanding consumer psychology and decision making.

Board structures, stakeholder rights and ethical frameworks in business.

Entrepreneurial process, business planning and startup ecosystem.

Strategic planning, analysis and competitive advantage.

E-commerce models, digital payments and online marketing.

Ethical decision making and governance frameworks.

Excel-based analytics, dashboards and basic data interpretation for managers.

Project planning, execution and control techniques.

Quality management concepts, tools and frameworks.

Managing supply chains from procurement to delivery.

Corporate strategy, competitive analysis and strategic execution.

Production planning, supply chain design and lean operations.

Event concept, budgeting, vendor management and execution.

Structure of Indian financial markets and financial services.

Capital budgeting, cost of capital and corporate decisions.

Direct taxation and GST framework for business.

Interpreting and analysing financial statements for decisions.

Security analysis, portfolio theory and investment decisions.

Banking operations, credit management and NPA.

Talent acquisition process — sourcing to onboarding.

Training design and performance appraisal systems.

Key labour laws and managing employee relations.

Job evaluation, pay structures and employee benefits.

OD concepts, change management and culture.

Data-driven HR using analytics tools and HRMS.

IS fundamentals, ERP and decision-support systems for managers.

SEO, SEM, social media and web analytics for business growth.

Digital business models, transformation frameworks and case studies.

PMBOK, Agile and PM tools for IT-enabled business projects.

Export-import procedures, documentation and trade finance basics.

Competitive strategy in global markets, entry modes and alliances.

Forex markets, exchange rate risk and hedging techniques.

Communicating effectively across cultures in global business.

Introduction to digital marketing channels and tools.

Building and managing powerful brands.

Advertising strategy, media planning and promotions.

Personal selling, retail formats and visual merchandising.

Consumer psychology and data-driven marketing insights.

Consumer decision process, psychological influences and market research.

Using data analytics and CRM for marketing decisions.

Brand equity, brand positioning and brand extension strategies.

Production planning, scheduling and quality control.

Logistics network, inventory and supply chain fundamentals.

Managing technology, R&D and organisational innovation.

BI tools, dashboards and analytics for business decisions.

Rural economy, SHGs, microfinance institutions and rural entrepreneurship.

Agricultural value chains, commodity markets and farm-to-fork management.

Tourism industry, destination management and sustainable tourism.

Hotel operations, revenue management and guest experience design.